I like wise words from wise people. If you’re growing a SaaS business, there’s a notable customer success evangelist you’ve probably heard of. And you’ve probably bookmarked a few of his blog posts.

Over time I’ve gathered several tenets, maybe even laws... dare I call them “Murphy’s Laws” of SaaS Marketing? 

As a SaaS marketer there are several ideas that Lincoln Murphy, Customer Success Evangelist at Gainsight, has put forward that captures the mindset SaaS marketers should use when “growth-hacking.”

Or what we can call doing their job: growing a SaaS business.