Brand advocates in SaaS offer so much more than fandom - they are your secret and often most helpful marketing team. By spreading brand awareness, they influence their network to become customers too. 

How do they do this? They talk. Whether it be through word of mouth or social media, advocates in SaaS are like walking megaphones for your business’s message. 

Brand advocacy programs drive lead generation and conversions, leading to the ultimate SaaS goal - sales. And the best part? The broadcasting is free. You get all the benefits of traditional marketing and customer acquisition strategies with zero cost.

So how do you go about collecting brand advocates for your SaaS? Who are they? Where are they? Why would they want the job? To help answer these questions, In this article, we've compiled a list of eleven key steps to finding and attracting advocates in SaaS.