How to Use Content Marketing to Enhance Brand Perception
Added by
gracenimmooxd
7 years ago
in
Content Marketing
As a director of content marketing for a digital agency, I’ve noticed a pattern as we bring on new clients: Their brands aren’t as strong or as differentiated as they should be. In addition, most of them do traditional product-centric versus customer-centric communication. Their customers have changed, but they haven’t.
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