Webinars are the closest thing you will find to a Swiss knife for marketing. Depending on how you execute them, they can be used for awareness, lead generation, acquisition, product adoption, training, up selling (your services or higher plans) and thought leadership. To hit the nail in the coffin, webinars are the only marketing tactic to introduce the human element in real time, making this an interactive experience, where rapport develops easier. This can’t be replaced or subsidized by any other tactic. Now let’s dive into the nitty gritty. Why webinars work and what to expect