Artificial intelligence or AI is constantly developing. This term includes technologies such as neural networks, natural language processing (NLP), natural language generation (NLG), machine learning and deep learning. That means that AI Technology is able to decipher and understand natural language. It can also compile and analyze information in order to extract insights. Thus, AI is applicable to business marketing. Actually, there is nearly 40% of marketing departments that are already incorporating it to their strategies. And with all its endless possibilities, AI will change the landscape of Content Marketing.

Creating content is no easy task! It is time consuming, expensive and you always have to find new ideas… Moreover, if you have an original content idea, nothing ensures it will attract the attention you think it deserves. With AI Technology you will have access to data reports or keywords that can guide your content creation process.

Indeed Artificial Intelligence systems have a predictive analysis function that calculates the audience reaction and sentiment for various topics. Thanks to this system it becomes easier for marketers to know what type of content will attract the most attention. And ultimately generate buzz!