A promise is a promise. We gave you a comprehensive list of Analytics and Tracking tools for Subscription Businesses in one of our previous posts, and we promised you that we would talk about each website analytics and tracking tool in detail. So here’s our first post in keeping with that promise, and this time it’s Google Analytics (which was pretty obvious from the beginning, I know). What we’re going to do now is look at how a SaaS startup can best leverage Google Analytics to optimize its service, at each stage of its customer life-cycle. We’ll be using Dave McClure’s “AARRR” model to guide us through the process. We’ve taken the example of a SaaS business that lets you browse, listen to and download songs. So the examples of metrics mentioned throughout the blog would be aligned to this business - just to make things clear. Shall we begin?