It feels nasty when you’re working for lead generation ROI so hard that you start sacrificing your integrity. But you need more leads for your company – what can you do?

You’ll ask why that’s relevant. It’s because I saw an interesting discussion on inbound.org lately. This time, the community of marketing pro’s tackled a specific case of using cold emails in business.

Like business in general, any marketing strategy can be done ethically – or not. And you’re completely in control of that.