With the right mindset, eCommerce competitor intel could be an instrumental tool for you to guide and shape the direction of your own business. Simply copying the tactics of leaders in your field won’t cut it, but there are still tons of reasons why monitoring their progress and approaches to marketing can yield positive results for your bottom line. The question remains which tools you will employ and to what end the knowledge you gain will serve your business. Regardless, you should remain firmly on top of your industry at large if you truly hope to establish yourself as an innovator determined to wow customers for years to come.