When a person initially visits a website, they're not sure whether or not they are going to find what they’re looking for. Obviously, you want to provide it for them. So how are you to know exactly what it is they desire? The easy thing to do is throw a bunch of options at them and hope they choose one, but this will only overwhelm them.

It is important to not be too hasty with these things. Patience and confidence is not only more attractive to customers, but it also gives you the time to gather the information you need about your client base. With progressive profiling, websites are able to gradually get to know their leads and gain their interest in the brand at the same time.