William Harris, Marketing Expert at Elumynt.com, suggest looking through the online content before deciding on the influencer you'd like to work with.

As an advertiser, I'm less concerned about an influencer's following.

For me, picking the right influencer means looking through their creation, and finding someone that knows how to tell a great story in the formats that I'm looking for with the ads.

Then take that content and use it to reach many more millions of people through advertising on your media markets, and drive directly attributable revenue.