NPS has been on the market for over 14 years already and it’s way easier to spot companies that are not sending NPS surveys rather than those that do.

Some people might think that the framework is outdated and customers might already be too familiar with how it works, which means that a company can no longer rely on the accuracy of its data.

We will explain in this article why NPS is just as valuable and accurate, and how come that answers given by respondents that are very familiar with the methodology turn out to be more insightful?