Social media selling is dismissed far too often as fluffy or impossible to measure in terms of ROI. Jill Rowley wants to change that attitude on sales teams everywhere. Rowley is the Founder and Chief Evangelist of #SocialSelling, and helps sales organizations better use social to drive revenue. She warns that sales organizations everywhere can no longer ignore the opportunities available to them using social. “When I talk about the ROI of social selling, I talk about the Return on Investment, but also the Risk of Ignoring,” she explained. “We are at the stage of maturity within social selling that we’re able to start measuring that return.” In the latest episode of Million Dollar Insights, Rowley shares measurable methods for sourcing sales opportunities, connecting with buyers, and moving opportunities down the funnel faster.