Lately I’ve had a chance to talk to Wiktor, who’s the co-founder and CEO of Netguru, about the main factors that contribute to strong growth of software companies.

In less than 8 years, Netguru has become a leader in the software dev market, with offices all around Poland and a long queue of clients, from early-stage startups to corporate giants. They were the 5th company in the Deloitte Fast 50 ranking for 2 years in a row.

We discussed how Netguru’s dynamic growth progressed over time, and whether it’s possible to isolate a few key factors (besides being a company that simply DELIVERS) that made it possible for them to skyrocket on a global scale – and the results are very interesting, see for yourself!

Sales as the main priority

A CEO’s job is to make sure that money is flowing into the company’s account. Early-stage, this means hustling your shoes off to get first clients, but with time this becomes a matter of prioritisation.

And in Netguru, the hustle is strong – it was impressive to learn that Wiktor once moved to Dublin to look for deals while operating from a co-working space.

Sales is the trickiest challenge of B2B startups, so it just makes sense for business founders to treat it as their key concern. So get involved in sales all the way from looking for clients, to negotiating deals with them.