It’s been just a few weeks since ‘Pokémon Go’ was released -- a game that lets you live between the real world and its virtual one -- and the world has gone crazy. Attracting kids and adults alike, this game has taken the world by storm, and is being played by millions of iPhone and Android users across the globe.

While players exercise their needs to discover new Pokémon, retailers stand to discover tangible benefits from the game -- brands and marketers have more than one reason to be a part of the ‘Pokémon Go’ craze.