Technology improves lives; we all know it does.

Instead of climbing tons of stairs in skyscrapers, we have elevators. Instead of making a trip to the bank to withdraw money, we can buzz past an ATM.

I mean, you know all the advancements tech has made across the board over time.

In the same vein, marketing technology (martech) is a way to improve the lives of marketers and make them better at their jobs.

More importantly, it’s a way to serve customers better.