Measuring the ROI of Support at Segment

Added by brentsummers 8 years ago in
Analytics
Customer Success
Retention

Jake Peterson, VP of Succcess at Segment explains how he measures the ROI of his team. Using a combination of data from ZenDesk and SalesForce, he's able to answer questions like:

  • Does our support team have a positive impact on activation or revenue?
  • How much does our support team cost?
  • How can we better prioritize new product requests?
  • How can we scale our success team?

Jakes also went so far as to include pre-built queries so you can get started right away with measuring the ROI of your team too!

Discussion

trevorhatfield

NEW 8 years ago

This is an awesome topic. Thanks @brentsummers, will be checking this out.

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