Mitigating Myopia in SaaS Marketing
As a SaaS startup scales from finding initial product market fit to building its go to market organization, one of the most important goals in building that go to market organization is developing a multifaceted marketing team.
Discussion
NEW 7 years ago
This is a really big challenge for startups and large businesses at that. Before you can solve a problem you have to know it exists first. I think just understanding everything that goes into SaaS marketing should be the first step. This article lays that out nicely and hopefully gets some startups preparing for the future and past their myopia issues. There is some room for an expansion post on this subject @katykatztx :)
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