Multichannel Retailing 101: How to Multiply Your Sales Beyond Amazon
Added by
veronicafis
7 years ago
in
Content Marketing
E-commerce
Marketing Strategy
Social Marketing
Pre-internet, “multichannel retailing” simply meant retailers use multiple selling channels (such as print catalogs, direct mail, and phone calls) to reach customers. Now, the term has expanded to include social media, marketplaces such as eBay and Amazon, and Comparison Shopping Engines (CSEs) such as Google Shopping.
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