No More Hacks: Why Tired, Old, Boring Processes Can Make You a Better Marketer
Added by
zolachupik
7 years ago
in
Marketing Strategy
Israeli researchers studied 200 of the best ads in 1999.
These were the top finalists and award winners, like the infamous “This is Your Brain on Drugs” campaign from years ago.
The most surprising thing? They weren’t ‘creative’.
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