We launched Momunt on March 4, 2015. We were lucky enough to debut on a stage in front of thousands of people at LAUNCH Festival, guaranteeing us our first one thousand users. We were on Product Hunt the next day, where we did reasonably well and got a few hundred more. Everything looked great for the first few weeks. Numbers were growing, everything up and to the right. But it quickly became evident that our initial users were leaving, and signing on new users was becoming progressively harder.