PPC mistakes can prove costly, in the truest sense of the word. Knowing that any small action can lead to a boost — in sales or in cost per sale — is real pressure. For a PPC consultant or strategist, identifying whether a campaign is going to be a success or not seems a daunting challenge.

So, to determine how to conduct effective paid search online, we spoke to an agency who
regularly launches lots of PPC campaigns.

A couple of months ago, we presented the success story of UK agency, morphsites, who helped several clients to grow their traffic from zero and boost their customer base. Based on precious insights from Dan Drummond, Head of Paid Search, we figured out what you need to do to make a paid search campaign successful.

1. Explore the Niche Inside and Out

2. Carry Out Proper Keyword Research

3. Make Sure the Landing Pages Are Up to Par