Research from Google indicates that an estimated 85% of shoppers begin the purchasing process on a different device than the one they ultimate use to make the purchase.

For most online businesses–and especially ecommerce companies–the path to purchase is not linear. Very few customers land on your homepage, click onto your product page, click buy, and check out, all in one fell swoop. This represents a pretty large shift in the more traditional way that we’ve been told to think about the buying process or lifecycle. And this kind of change means that marketers and business owners need to adjust to a new reality...