SaaS Guide to Calculating Churn

Added by trevorhatfield 5 years ago in
Churn
SaaS Metrics
Retention

User Churn vs Revenue Churn

  • User Churn: The number of customers that churned during the period, expressed as a percentage.
  • Revenue Churn: The amount of money you did not earn (lost) due to churning customers during the period. Expressed both as a percentage and an amount.

Learn more on how to calculate churn in this article by LessChurn.

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