SaaS companies can build their lead generation funnel in order to convert more leads to clients and more clients to loyal customers.

Main steps:
1. Go with inverted funnel thinking
2. Core Product: too complex to be sold right away
3. Buyer Converter Product: standalone feature of your product
4. Hooks: highly focused free contents
5. Content distribution: organic and paid
6. Email automation: how to convert much more leads by nurturing the leads that are not in the right decision stage