Given how central social media is to everyday life, it’s hard to imagine that it’s only been a decade since Facebook -- the world’s most widely used social media site -- was first made available for all users with a valid email address.

Today, the site may be most commonly thought of as a place to share your “SMH” (shaking my head -- after years I finally had to look that one up) feelings, baby pictures, and club selfies. But Facebook also offers a critical tool that many SaaS businesses aren’t leveraging. With the right strategy in place, B2B Facebook ads can have a direct impact on consumer awareness as well as brand recognition.

In fact, there’s little reason for most businesses why you shouldn’t at least test expanding your reach with B2B Facebook ads in the current business climate.

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