SaaS Pricing Strategy For Startups: What We've Learned So Far

Added by paulmboyce 7 years ago in
B2B
Pricing
Retention

4

Pricing Strategy is crucial for SaaS Startups. Price too low and you impact acquisition and onboarding. Price too high and you limit your market.

Ultimately we've learned that the only way to find out what works is to measure three things.

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Discussion

trevorhatfield

trevorhatfield

NEW 7 years ago

Some great insights on a seriously important topic that is too often taken for granted. Look forward to learning more from your insights @paulmboyce

1 reply
paulmboyce

paulmboyce

7 years ago

Hi @trevorhatfield, thanks for your comment.  I totally agree, and its a complex area.  What do you think is the single most important aspect of pricing?
paulmboyce

paulmboyce

NEW 7 years ago

Hi @trevorhatfield, thanks for your comment.  I totally agree, and its a complex area.  What do you think is the single most important aspect of pricing?
1 reply
trevorhatfield

trevorhatfield

7 years ago

I think it's understanding your customer in relation to your product and aligning your pricing around it. There are many other aspects to pricing but I think many companies simply don't pay enough attention to their customers when looking at their pricing strategy. Instead they base pricing off of what they internally think is best and ignore the most important aspect, the customer.

trevorhatfield

trevorhatfield

NEW 7 years ago

I think it's understanding your customer in relation to your product and aligning your pricing around it. There are many other aspects to pricing but I think many companies simply don't pay enough attention to their customers when looking at their pricing strategy. Instead they base pricing off of what they internally think is best and ignore the most important aspect, the customer.

1 reply
paulmboyce

paulmboyce

7 years ago

I completely agree.  Pricing is a part of the product.  You can't really separate them, because a customer is trading the value of your SaaS product/service for the value of their cash.  And you can only really understand that value by engaging with your customer - both by direct conversation as well as experimenting with different prices/packages and measuring the actual responses.   p.s. what approaches have you used to better price with your customers?
paulmboyce

paulmboyce

NEW 7 years ago

I completely agree.  Pricing is a part of the product.  You can't really separate them, because a customer is trading the value of your SaaS product/service for the value of their cash.  And you can only really understand that value by engaging with your customer - both by direct conversation as well as experimenting with different prices/packages and measuring the actual responses.   p.s. what approaches have you used to better price with your customers?

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