Customer relationship management is a key tool in getting leads for your company and increasing your bottom line. But there’s more to CRM than just closing deals. CRM has become a management strategy that very often will ensure a steady growth of your business. It allows you to consolidate sales data and get insights that can be used to make your business processes more cost-efficient.

But just having a CRM software is not a guaranteed ticket to success. Your team has to use it properly, too.

That’s why one of the important factor when you do any CRM comparison is to ensure it simplifies, not complicates, your sales team’s workflows. Advanced features are important, sure, but having an intuitive tool set is just as useful — if not more crucial — to your sales reps.

When looking for the right CRM solution, often, you’re torn between going for sophisticated features and simple but effective functionalities. In fact, you may find yourself thinking — should you go for Salesforce or HubSpot CRM? These are, after all, the two most popular CRMs in the market today. To answer that, we’ll give you the lowdown on the key factors of both solutions to help you make a sound decision on which one will fit your team better.