Scrum for Marketing: How We Get 50% More Things Done without Working More
If you are a marketer, you know that there are tons of things you can do to move your brand forward. But it’s simply impossible to do everything at the same time. If you try, you end up doing nothing and heading nowhere.Unfortunately, I did exactly this.
As a startup, my company needed to move quickly and stay focused. Things were changing rapidly and the whole company needed to move as one. Marketing can’t fall behind.
After 3 months of experiments with scrum, our marketing efforts became more focused, we got 50% more things done and we accelerated our speed towards our goals.
In this post I'm showing you how we did it.
Discussion
NEW 7 years ago
Agile marketing using scrum is by far the best approach I have used to accomplishing effective marketing, especially since marketing is requiring more and more shifts and details. There are some great points in this post. Thanks for sharing @torok_tomi
NEW 7 years ago
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