Walmart merchants deal with a relatively small amount of competition as the marketplace is still growing. While Walmart is emerging, it’s critical that sellers take advantage of data for improving their customer engagement and acquisition efforts.

Merchants who use data to encourage returning and new customers to make purchases will have a competitive advantage — not only in the short-term, but also in the future when Walmart’s marketplace has expanded.

To help Walmart sellers get started, we’ve created a guide to tracking and applying data on the marketplace for better growth. Walmart sellers who monitor their metrics and apply their insights to improve their performance will be set up to grow their business.