Customer journeys have evolved significantly in their complexity, with the sheer amount of touch points possible exploding due to digital advancements. Mobile has risen to number one, in terms of consumer use and accessibility; hyperlocal has become a paramount focus of strategy; and intelligent content marketing is now critical to success. It is more important than ever for marketers to cut a clear pathway from the consumer to their brand by cultivating a symbiotic relationship between SEO and content marketing.