Most new technological breakthroughs are initially written off for being ‘too limited’, ‘too obscure’, or just plain ‘too silly’.

Snapchat users are engaged on the platform for up to 20 minutes a day. Today there are billions of content pieces shared daily on Snapchat.

And it’s expected that the platform is already ‘aging up’ as it continues to grow quickly to around 200 million monthly users or more.

Add to that it’s unique blend of benefits including immediacy, engagement, authenticity, and geography, and you’re looking a platform poised to continue becoming more mainstream.