Social media is an important part of our lives in today’s world. Whether you accept this fact or not, social media has effects on all fields of life and due to this very reason, social media related analytical tools are essential components of a Social Marketing Manager’s work.

We all love instant likes and new followers once we post something new but without taking a look at the bigger picture you can’t judge the efficiency of your digital strategy. This bigger picture is only visible when you dive deep using social media analytics, also you can’t be sure about the success of your brand on social media without properly analyzing your profile’s performance.