Rob Cool from Vape Pen Sales:

“Started on eBay but when you sell on eBay, eBay effectively controls your business and can make arbitrary decisions that impact your bottom line.

We quickly saw the need to control our own business and market so we started marketing our ebay customers with our site and transitioned them to our site. We now use eBay more as advertising than as a revenue source. We get the customer there then convert them to our website.”