Reason #2: Storytelling drives customer loyalty and advocacy. Your customers want to be excited about buying your products. Because of the popularity of social media sites like Facebook, Twitter, Instagram, and Snapchat, sharing has become inherent to most people. In ecommerce, your primary goals should be to figure out how to land new customers, how to keep them, and how to get them talking to their friends about your business and your products. Storytelling can help with all three of those goals.