Engaging your B2B SaaS free trials the right way can be detrimental to your conversion rates and onboarding.
This post has the best ways to engage your free trials, for various SaaS stages and various scalability. Specific examples included.
Discussion
NEW 7 years ago
I like the reference to webinars @AChaidaroglou. I've seen this be very effective for sales teams since you can address everyone in free trials, or those expressing interested in your product, as little as once a month with a webinar. Otherwise if you reach out to them individually it could take way too much time as you get 100's+ of signups per month.
Just curious, what strategies out of this post do you think would differ when doing demos vs free trials?
achaidaroglou
7 years ago
NEW 7 years ago
trevorhatfield
7 years ago
Good points @AChaidaroglou, and your last tip makes a lot of sense. I would be curious with an product pushing demos over free trials at what point doing a webinar would be worthwhile. Generally speaking the companies pushing demos have more pricey and complex products so assuming it would be much less than the free trials, where you suggested about 500 / month. I would love to talk sometime on your experience with webinars. I'll connect with online and reach out there too. Thanks!
NEW 7 years ago
Good points @AChaidaroglou, and your last tip makes a lot of sense. I would be curious with an product pushing demos over free trials at what point doing a webinar would be worthwhile. Generally speaking the companies pushing demos have more pricey and complex products so assuming it would be much less than the free trials, where you suggested about 500 / month. I would love to talk sometime on your experience with webinars. I'll connect with online and reach out there too. Thanks!
achaidaroglou
7 years ago
NEW 7 years ago
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