Congratulations! Your user has just clicked the big ‘Begin Trial’ button on your site.

Unfortunately, as so many startups discover, it’s not time to drown yourself in confetti just yet.

Signing up for an app in 2016 isn’t a sign of commitment any more. All too often, it’s actually the SaaS equivalent of the first date — uncomfortable, awkward and destined for failure.

But it doesn’t have to be that way.