The Most Important Key Metric For SaaS
Added by
achaidaroglou
7 years ago
in
SaaS Metrics
In this article I go over the 3 most common SaaS types and the metric each one of them should be tracking religiously and why.
In short:
B2B self-served SaaS: signups
Enterprise SaaS: Qualified Lead Velocity Rate
B2C SaaS: Viral Coefficient
Please let me know your thoughts.
Discussion
NEW 7 years ago
@AChaidaroglou this post makes so much sense and lays out the types clearly. Would love to learn more about viral coefficient techniques.
achaidaroglou
7 years ago
thanks a lot Trevor, really enjoyed your most recent article on customer success as well. Here are some extra good articles on viral coefficient:
http://andrewchen.co/viral-coefficient-what-it-does-and-does-not-measure/
http://www.growfastlabs.com/viralhero/creating-your-viral-marketing-engine/what-is-my-viral-factor/
And this one on virality for B2B:
https://www.saastr.com/the-low-viral-coefficient-of-saas-and-why-it-thats-just-fine/
Hope these help!
NEW 7 years ago
thanks a lot Trevor, really enjoyed your most recent article on customer success as well. Here are some extra good articles on viral coefficient:
http://andrewchen.co/viral-coefficient-what-it-does-and-does-not-measure/
http://www.growfastlabs.com/viralhero/creating-your-viral-marketing-engine/what-is-my-viral-factor/
And this one on virality for B2B:
https://www.saastr.com/the-low-viral-coefficient-of-saas-and-why-it-thats-just-fine/
Hope these help!
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