The Psychology of Competitive Pricing for Ecommerce
Added by
julie_schlimm
6 years ago
in
E-commerce
Sustainable, successful pricing involves taking more than your competitors’ rates into account — you also have to consider what drives your buyers to make a purchase. Psychological pricing allows sellers to stay ahead of competitors without needing to resort to low, unprofitable prices.
To help sellers gain this competitive edge, we’ll take a look at the most effective psychological pricing principles and tactics, organized by four categories:
-branding
-user wants
-social proof
-numbers
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