It doesn’t matter how great your product is, or how much effort you put into marketing it with excellent content. Proper SaaS marketing content distribution is a non-negotiable component of every successful campaign. If your marketing efforts aren’t in front of the right audience, you might as well be lighting money on fire.

Don’t spend your time curating excellent content only to let it go to waste. These three steps can help your marketing efforts land in front of eager customers.