40% of the world’s internet users have purchased products online, which amounts to more than 1 billion online buyers. And ecommerce sales in the United States alone accounted for more than 11% of all retails sales in the third quarter of 2019. The ecommerce business is booming and will continue to grow in 2020.

But as businesses experiment and try to give consumers what they want, the online retail space is changing rapidly. If you’re looking for ideas to improve and expand your own online retail business, check out what to expect in ecommerce trends in 2020.