I won’t start this with a statement claiming that marketing is all about project management. But what happens when you’re a marketing expert that spends almost half of your day writing briefs, corresponding with subcontractors, and managing projects?

Where is the line that separates a marketing strategist from a project manager? After all, almost every marketing activity can be viewed as a project - big or small - depending on the scope, budget, size of your team, and even ambition.

I hear you saying: “Look at you, you’re organizing the workflow, moving the pieces around, communicating back and forth with stakeholders, delivering reports. That’s what project managers are for.” And you’re right. That’s why every professional who interacts with multiple stakeholders should learn the basics of project management.