Happy customers share their experiences with friends, family and colleagues, which eventually helps companies bring in new leads and generate more business.

When implemented right, Net Promoter Score® framework can help you with all of the above, as it offers high-level analysis of the customer sentiment.

However, there are still some companies using NPS that are not satisfied. Much of this dissatisfaction around it is a direct result of poor implementation or data misinterpretation.

In this article we will show you the right way to start and continuously run an NPS campaign, we will walk you through the major questions our customers have while planning it, and share effective tips and techniques on how to squeeze maximum performance from it.