Lead generation in the B2B sales landscape is changing with technology, new processes, and the needs of global business. Savvy companies are modifying their strategies according to statistics, not a "gut feeling." There is more analysis available today than ever before; the value in those pieces of data lies in how you will use them!

Let's take a look at the top 50 B2B prospect engagement stats for 2020 so you can make informed decisions about how to move forward in your B2B marketing and operations.