In this blog, I will show you how to track your videos in Google Analytics, so you can measure their impact as a traffic and conversions driver, and compare their effectiveness against your other marketing assets. The tutorial is also available as a video, but I would recommend that you read the blog first as it might answer some of your potential questions about link tagging.

Why Track Videos

As Video is becoming a driving force in online engagement, marketers have to devote more time and resources to be able to keep up with their audiences. With popular providers such as wideo.co offering automation and templates, video creative services are becoming more affordable, but the overall production time and expenses are still steeper compared to those of proven conversion magnets such as eBooks and eGuides. Therefore, it is more important than ever to be able to track the success of your videos because you might be scoring a lot of views and interest, but a weak call to action might be

With popular providers such as wideo.co offering automation and templates, video creative services are becoming more affordable, but the overall production time and expenses are still steeper compared to those of proven conversion magnets such as eBooks and eGuides. Therefore, it is more important than ever to be able to track the success of your videos because you might be scoring a lot of views and interest, but a weak call to action might be

Therefore, it is more important than ever to be able to track the success of your videos: you might be scoring a lot of views and interest, but a weak call to action might be derailing your campaign.