The number of smartphone users is forecast to grow from 2.1 billion in 2016 to around 2.5 billion in 2019, hence mobile users expect a lot from the app – less load time, smooth experience and getting delightful during the interaction.

There are about 5.8 million apps(including Apple App Store and Google Play store) so adapting to the context of use, while keeping the interaction levels as low as possible (reduce the number of events and actions are required to reach to the task end or complete it) is quickly becoming a necessity standard for many apps.