This article will provide you with a perspective and tools that help you to uncover and understand the jobs that people hire products and services to do in their lives.

We will look at the moment in which people switch from an old to a newsolution and a bunch of techniques that help you to understand how this process works. At the end, you will get a template and a bunch of helpful links to get you started. This article is a comprehensive recap of work done by #JTBD thought leaders such as Bob Moesta, Chris Spiek, Clayton Christensen and others.