We’re living in a world dominated by hyper-competition and this holds particularly true for etailers.

Now more than ever, online businesses that want to succeed must concentrate on the overall customer experience which starts from the discovery journey that leads people to a particular offer and continues throughout the entire relationship with the brand.

Modern store management systems allow you to choose and customize incredibly good cart templates. These templates are already designed to offer a good UX. But what can you do to make sure that the overall experience goes from good to excellent?