What A Trip To IKEA Can Teach You About The Future Of SaaS
There's a reason more and more SaaS companies are making the shift down to free.
And there's a whole lot to learn from Ikea that you can apply to your SaaS business.
"Getting people to experience your product, to experience your brand, and to see what being a customer feels like before ever having to spend a dime -- that’s the future of SaaS sales. And it's a model Ikea has been using for years: Let people test out the product themselves and let them figure out if it’s a good fit. The role of sales shouldn't be to force people into a purchase, it should be to help them every step of the way."
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