As more customers look for products and services that understand their needs and responsive to their situations, businesses find it necessary to personalize customer interactions to stay competitive. Indeed, a Forrester studyrevealed that 72% of customers believe “time is the most important thing that a company can do to provide them with good service.” Even with a huge customer base, companies can keep tab of customer engagements, thanks to CRM software. 

In this article, you’ll gain a better understanding of CRM and the definition of its many aspects. It will make you better informed, so you can make the right decision navigating through hundreds of CRM solutions in the market today. Specifically, we’ll guide you through the following: