We previously wrote about companies with high Net Promoter Score and what characteristics set them apart from other companies, we noted that Apple had an NPS of 72 - significantly higher than the mean score for a consumer electronics company.

As with most retention-related statistics, Apple’s high NPS isn’t a coincidence. It’s the result of an incredible focus on delivering a great product and an exceptional experience to customers - something Apple, as the world’s largest tech company, has turned into a streamlined process.

In this article we’ve listed several factors that contribute to Apple’s Net Promoter Score. Whether you run a technology business or have an unrelated brand and want to learn from Apple’s amazing success, these factors can help you raise your NPS and retain more customers.